项目背景 | PROJECT BACKGROUND
北京鹤海松涛商贸有限责任公司旗下鹤海商城是面向全国的专业采购平台。公司主要服务于企业礼品策划和定制，办公用品集采，设备设施订做及生鲜配送等专业服务。
Beijing hehai songtao trading co., ltd. is a professional procurement platform for the whole country. The company mainly serves in the enterprise gift planning and customization, office supplies collection, equipment and facilities and fresh delivery and other professional services. 创意描述 | CREATIVE DESCRIPTION
整体设计以黑灰色的基调做衬托，深红色因为明度的降低，给人深邃、高贵、沉稳的心理感受。而黑色往往起到协调的作用，使画面更加融洽。白色作为点睛色，更主要是要让主体突出，例如广告语、产品名称。
Overall design makes foil with the fundamental key of black gray, because of the decrease of lightness, deep red, give a person abstruse, noble, composed psychological feeling. Black often plays a coordinating role, making the picture more harmonious. White serves as dot eyeball color, it is to want to let main body stand out more basically, for example advertisement slogan, product name.
